Sign up to our newsletter
and receive exclusive information and discount coupons straight to your inbox

Top news by writer

Daniel Tomas
Tehnology Writer

HEALTH / The daily deal : a neck massager at an unbeatable price
As of this week, helpmeoutDOC has begun offering a series of massively discounted health items for sale. Today it is time to introduce our readers…
July 28, 2016 | 0 comments

Gabriel Rosoga
Medical and Health Writer

BEAUTY & SKIN CARE / Bee venom serums work miracles on skin
Bee venom, when used in small dosis, proves to be a very effective natural medicine, with extremely beneficial impact on the human organism, with particular…
September 8, 2016 | 1 comment

Ion Gireada
Science Writer

HEALTH / Reasons why your brain hears a ringing
Brain activity in people affected by tinnitus is very different from what happens when sound is detected in brains of healthy people, new research uncovered.…
April 27, 2015 | 0 comments

Ionut Popescu
Health and lifestyle writer

HEALTH / Brits oblivious to obesity leading to cancer
British population largely unware of link between obesity and cancer, finds new survey conducted by the organization Cancer Research UK. According to the survey, 75%…
September 9, 2016 | 0 comments

Drink less campaigns successful when showing benefits of restraint

by Ion Gireada on 17 February 2015
Health, Lifestyle     |      awareness campaigns,  benefits of not drinking,  decline a drink,  drink less

To reduce the likelihood young people resort to drinking, the awareness campaigns should focus on the benefits of not drinking and how it can be achieved, new research suggests.

By emphasizing the advantages of reducing the amount of alcohol consumed, awareness campaigns are more effective than traditional approaches that warn of the risks of excess drinking, says a study conducted at the University of Sussex.

The research was published in the British Journal of Health Psychology.

The research found that university students had a higher likelihood of reducing their overall drinking levels if they focused on the benefits, such as more money and better health.

Students also exhibited a low likelihood of binge drinking if they imagined strategies of achieving non-drinking status, such as being direct but polite when refusing a drink, of deciding to spend time with friends having the same goal.

Dr. Dominic Conroy said researchers focused on students because, in the UK, they are the group most likely to drink heavily compared to their non-student peers of the same age. Furthermore, people are more lenient towards students with regard to drinking.

“Our research contributes to existing health promotion advice, which seeks to encourage young people to consider taking ‘dry days’ yet does not always indicate the range of benefits nor suggest how non-drinking can be more successfully ‘managed’ in social situations,” Conroy added.

Drink less campaigns successful when showing benefits of restraint

facebook pinterest google+