Singapore enforces new regulations restricting junk food advertisements delivered to children.
Starting next year, the new advertising guidelines oblige news press and television channels to stop promoting sugar based products, such as chocolate and soft drinks, to children below the age of 12.
The promotional materials should be placed 50 meters from public schools and must completely disappear from bus-stops. Speaking about the new nutrition policy, Parliamentary Secretary for Health, Muhammad Faishal Ibrahim, characterizes the measures as a mean to “cultivate healthy dietary habits” among teens.
The ads should have content aimed specifically at children and avoid aggressive marketing that would lead to social pressure urging the kids or their parents to purchase the product.
Recent studies show food ads have a big influence over the child’s eating habits, with many kids persuading their parents to buy them the promoted food product. Most of the advertised products, however, contain high levels of sugar and salt, leading to an increased level of obesity and other early health problems